NOW 105.1 (KAOX) delivers a wide range of listeners.  Entire families can tune in to NOW1051 (Idaho’s Hit Music Station) because we play new music first… that everyone can enjoy!  We guarantee to never play more then 2 minutes of commercials in an hour, and cut the chatter and talk over any other station.

Key Demographics:

Age: NOW 105.1 targets adults aged 18–34, appealing to a younger, trend-savvy audience that’s always looking for the newest hits.

Gender: The station has a slightly male-skewing audience, with 52% identifying as men and 48% as women.

Education: 49% of NOW 105.1 listeners have attended some college or earned a college degree.

Income: 28% of the audience earns $50,000 or more annually.

Homeownership: 29% of listeners own their home, reflecting a mobile, fast-paced lifestyle ideal for digital-first advertisers.

NOW 105.1 is your direct line to East Idaho’s energetic and music-loving younger generation—engaged, on-the-go, and always listening.